Calling out to all beauty enthusiasts! We were invited to the House of Sephora, previously known as Sephora Press Day, and got a private view of all things fabulous at our favourite beauty store. From the latest beauty innovations and trends to viral makeup, haircare, body care and skincare products, here is a list of what caught our attention, all from Sephora. 

Look forward to a fabulous Autumn Winter season! The biannual press preview event showcased an amazing voyage through the most cutting-edge trends in the beauty industry, with six core themes: Bare Beauty, Glow Getter, Skin Streaming, Body Besties, Healthy Hair Club, and Clean At Sephora. Take notes as we take you through the most exciting products and launches at Sephora.

BARE BEAUTY - The Best of Minimalist Makeup 

Welcome to the world of Bare Beauty, where Sephora draws inspiration from Gen Z's love of natural beauty. House of Sephora introduces an array of debuts within this intriguing collection, featuring neutral and subdued tones that delicately accentuate one's features through delicate shimmers and soft washes of colour. 

Pat McGrath Satin Allure Lipstick 

Indulge in the luxurious allure of Pat McGrath Satin Allure Lipstick, a true beauty gem that brings a world of possibilities to your lip game. 

This exquisite lipstick offers a creamy burst of colour, adorned with a sensual shine that is simply irresistible. Achieve smooth and supple lips by exfoliating before application, allowing the Satin Allure Lipstick to work its magic.

Pat McGrath Satin Allure Lipstick ($45) is available at Sephora in-store and online. 

Stila Stay All Day Matte Liner 

Stila’s Stay All Day Matte Liquid Eye Liner is the new game-changer for your eye makeup routine. This high-impact eyeliner boasts an intense pigmentation and an extreme matte finish that sets you up for a world of captivating looks. From thin and precise lines to bold and dramatic strokes, this eyeliner's long-wearing formula allows you to experiment with endless eye-opening effects that last all day and into the night. 

Stila Stay All Day Matte Liner is set to launch on 24 August 2023 at Sephora. 

Rare Beauty All Of The Above Weightless Eyeshadow Stick 

Get ready to elevate your eye game with the All Of The Above Weightless Eyeshadow Stick! This innovative beauty gem is the key to achieving mesmerising eyes that truly pop.

Glide the stick along your lash line for a hint of definition, or use it as an eyeliner. Dab one of the lighter tones on the inner corners of your eyes and brow bone for an instant brightening and highlighting effect. 

Rare Beauty All Of The Above Weightless Eyeshadow Stick ($37) is available at Sephora in-store and online. 

GLOW GETTER - Give Your Skin the Radiance It Deserves

Amongst the diverse world of beauty trends, there is one that truly stands out – the love for glow. With a delightful touch of shimmer and a dewy radiance, the complexion category is experiencing a renaissance like never before. Say hello to Glow Getter, a dedicated collection designed for beauty lovers yearning to achieve that mesmerising inner and outer glow. Uniting the art of makeup and skincare, these products with their luminous finish promise to take your beauty game to a whole new level at House of Sephora.

Tarte Shape Tape Radiant Concealer 

Experience the magic of featherlight coverage that effortlessly conceals imperfections while allowing your natural beauty to shine through. 

Say goodbye to heavy makeup that hides your freckles and cakes your face, as this concealer delicately wisps across your skin, delivering a flawless no-makeup makeup look. But that's not all! The photoluminescent complex works wonders by converting UV light to blue light, effectively neutralising darkness and bathing your skin in a soft-focus, glowy effect. 

Tarte Shape Tape Radiant Concealer ($47) is available at Sephora in-store and online. 

Amuse Dew Power Vegan Cushion 

Amuse Dew Power Vegan Cushion is your ultimate secret to achieving a flawless, radiant skin finish that lasts all day.

Enriched with 10,000 ppm of Fresh Centella Asiatica extract, it enhances skin elasticity and soothes while water mint extract provides a cooling effect and pore coverage. The moisture-rich essence, containing 60% essence with 8 kinds of peptides, offers anti-wrinkle and brightening properties, ensuring a clean and healthy skincare experience.

Amuse Dew Power Vegan Cushion is set to launch on 24 August 2023 at Sephora. 

Beautyblender PLAY Blender

Watch in awe as the non-latex Beautyblender changes colour when soaked in warm water, turning from lime green to a soothing sky blue. This exclusive colour-changing technology adds a touch of excitement to your beauty rituals, making every application a delightful experience.

Achieving that coveted dewy and flawless skin-like finish has never been easier with the new Beauty Blender Play Blender. 

Beautyblender PLAY Blender is set to launch on 24 August 2023 at Sephora. 

SKIN STREAMING - Optimize Your Skincare With What It Really Needs

Skin Streaming is revolutionising the skincare world by offering a fresh and practical approach to achieving radiant, healthy skin without the burden of extensive routines. This latest trend embraces the concept of focusing solely on what the skin truly needs, eliminating the need for cumbersome 10-step skincare rituals. It's all about convenience without compromising on quality. 

Allies of Skin Multi Peptides & GF Advanced Lifting Serum 

Allies of Skin's Multi Peptides & GF Advanced Lifting Serum acts as a powerful, science-led formula that simplifies your skincare routine while targeting multiple areas of the face.

By supercharging this serum with potent actives, it effectively addresses stubborn facial expression lines and wrinkles across various areas such as the forehead, eye contours, and neck.

Allies of Skin Multi Peptides & GF Advanced Lifting Serum is set to launch on 24 August 2023 at Sephora. 

Pixi Vitamin-C Capsules Care 

Unlock the secret to a luminous and even complexion with Pixi Vitamin-C CapsuleCare Brightening Face Serum. This potent serum is designed to elevate all complexions, providing a potent antioxidant effect through its perfect blend of Vitamin C, Vitamin E, and nourishing plant oils. 

The innovative capsule technology ensures that each dose of the serum is fresh and potent, delivering the optimal amount of brightening goodness to your skin. 

Pixi Vitamin-C Capsules Care ($39) is available at Sephora in-store and online. 

Dr. Jart+ Cicapair Intensive Treatment Lotion 

If you’re looking to soothe and strengthen your skin against modern-day irritations, Dr. Jart+ newest Cicapair Intensive Treatment Lotion is your next go-to product. This clear, lightweight solution absorbs swiftly into the skin, leaving no stickiness or greasiness behind. Its gently acidic pH provides rapid hydration, calms, and dramatically lowers redness, assuring all-day moisture.

Dr. Jart+ Cicapair Intensive Treatment Lotion is set to launch on 14 September 2023 at Sephora. 

BODY BESTIES: Targeted Bodycare That Goes Beyond the Typical

House of Sephora unveils its expanding body care space, featuring the revolutionary concept of multi-tasking, skin-loving Body Besties. Gone are the days of ordinary scented body care products that simply promise to moisturise or exfoliate. Embracing the ever-growing consumer expectations in the body care category, Sephora is proud to introduce a range of brands, such as Sol De Janeiro, that go above and beyond. 

 Sol De Janeiro Brazilian Bum Bum Cream

The Brazilian Bum Bum Collection offers ultimate firming benefits with a cream where luxury meets skincare excellence.

At the heart of this extraordinary collection lies the hero ingredient, guaraná – a powerful caffeine-rich berry sourced from the Amazon, boasting five times more caffeine than coffee. This powerful substance stimulates microcirculation, resulting in dramatically tighter and firmer-looking skin.

Sol De Janeiro Brazilian Bum Bum Cream ($77) is available at Sephora in-store and online. 

Salt & Stone Santal & Vetiver Natural Deodorant Gel 

Salt & Stone's award-winning Santal & Vetiver Natural Deodorant offers the natural deodorant protection with extra strength, to provide 24-hour protection. Enriched with nourishing ingredients like seaweed extracts, hyaluronic acid, and a powerful probiotic blend, this deodorant not only neutralizes odour but also moisturises the skin.

Salt & Stone Santal & Vetiver Natural Deodorant Gel ($33) is available at Sephora in-store and online. 

Kopari Golden Aura Body Oil 

Kopari Golden Aura Body Oil takes hydration to new heights with innovative microsphere hyaluronic acid technology, ensuring deep and instant moisture that lasts throughout the day. Indulge your skin in the calming embrace of antioxidant-rich squalane and 24k gold, which work in tandem to impart a velvety smoothness and bright shine. Kopari Golden Aura Body Oil is set to launch on 14 September 2023 at Sephora. 

INNOVATIVE HAIR CARE SOLUTIONS: Healthy Hair, Here We Come!

Home of Sephora is home to the Healthy Hair Club, where luscious locks and salon-grade styling become effortlessly attainable within the comfort of your own home. This carefully picked range of hair care products combines revolutionary ingredients and cutting-edge technologies to revitalise your hair. From nourishing treatments to innovative styling solutions, Healthy Hair Club unlocks the secret to radiant, healthy hair that will leave you feeling confident and beautiful

COCO & EVE Pro Youth Hair & Scalp Mask

Calling all lovely ladies with long hair! Unlock the secret to age-defying, luscious locks with Coco & Eve Pro Youth Hair & Scalp Mask. 

Infused with a nourishing Pro-Vitali-B honey blend, retinol, and probiotics, this mask nourishes and rebalances your scalp, promoting healthy and hydrated hair. Experience the delightful honey scent that leaves your hair smelling irresistibly sweet after just one use.

COCO & EVE Pro Youth Hair & Scalp Mask ($55) is available at Sephora in-store and online. 

Joon Haircare Sumac Scalp Scrub 

The revolutionary Joon Haircare Sumac Scalp Scrub is a game-changing 2-in-1 exfoliating shampoo and scalp scrub that brings the best of traditional Persian spices to your hair care routine. Sumac, Mint, and Fenugreek are used in this revitalising hair treatment to exfoliate, revitalise, and nourish the scalp, resulting in stronger, healthier hair. 

Joon Haircare Sumac Scalp Scrub is set to launch on 24 August 2023 at Sephora. 

Percy & Reed Session Styling Volumising Dry Shampoo London Floral 

For all the girlies on the go, meet your new must-have hair saviour – Percy & Reed Session Styling Volumising Dry Shampoo, now in the delightful London Florals edition.

This multi-tasking dry shampoo works wonders in refreshing and reviving your hair between washes, leaving it feeling fresh and full of life. The award-winning formula is now infused with the enchanting London Florals' delicate fragrance, a bright and floral scent inspired by the vibrant flower markets of London. 

Joon Haircare Sumac Scalp Scrub is set to launch on 14 September 2023 at Sephora. 

CLEAN AT SEPHORA: All the Good Stuff, Minus the What’s Not

Step into the world of Clean at House of Sephora, where conscious beauty choices are celebrated and informed decisions are made effortlessly. In an era where consumers are increasingly mindful of the products they use, Clean at Sephora emerges as a guiding light, empowering beauty users to align their purchases with their values. 

ANSWR Exfoliating Hair Removal Drop 

ANSWR Exfoliating Hair Removal Drop is set to revolutionize the way you think about hair removal forever. Unlike shaving or waxing, the drop not only removes hair but also exfoliates the skin, leaving it remarkably smooth, like the feeling of satin sheets against your legs.

The gentle glass surface of the drop ensures a pain-free experience as it delicately exfoliates and removes hair without pulling it from the root. Designed for use on legs and arms, this innovative tool also works wonders on conditions like strawberry skin, and dry skin. 

ANSWR Exfoliating Hair Removal Drop is set to launch on 14 September 2023 at Sephora. 

Glow Recipe Avocado Ceramide Moisture Barrier Cleanser 

Pamper your skin with the goodness of superfood ingredients with Glow Recipe's Avocado Ceramide Moisture Barrier Cleanser.

Even after washing, this unique cleansing gem works to reinforce and repair the skin's natural barrier. This mild yet strong product, which contains nourishing avocado oil, ceramides, prebiotics, postbiotics, and colloidal oatmeal, not only moisturises the skin and relieves redness caused by dryness, but it also effectively removes makeup, sunscreen, and pollutants. 

Glow Recipe Avocado Ceramide Moisture Barrier Cleanser is set to launch on 14 September 2023 at Sephora. 

Supergoop Lipshade SPF 30 

Say hello to the new era of lipsticks with added SPF protection - introducing Supergoop's Lipshade 100% Mineral SPF 30! This innovative lip color reimagines traditional lipsticks by providing not only bold, buildable shades but also the essential benefit of sun protection. 

Infused with nourishing ingredients like Mango, Shea, and Murumuru Butters, as well as natural peptides and plant-derived oils, this lip color not only enhances your pout's appearance but also keeps it naturally softer, fuller, and smoother.

Supergoop Lipshade SPF 30  is set to launch on 14 September 2023 at Sephora.