The Hottest Makeup Brands and Products to Try Right Now!

The Hottest Makeup Brands and Products to Try Right Now!

Does your makeup drawer need a refresh? From bronzer, blush, CC cream, lipstick, mascara and more, these are the best makeup brands and products to add to your collection!


If you’ve been holding back on your makeup purchases, it's time to change that. This summer we’ve seen an amazing range of new makeup launches including some of the most coveted brands in the world. Whether it's makeup for that no-makeup look, or cheek shades that spell ‘Summer Goddess’, you’ll find the latest trends and ingredients to look gorgeous, day or night.  

Keep reading to find the hottest makeup brands to buy this season and products that are worthy of every dollar you spend!

Anastasia Beverly Hills

Want that sun-kissed summer glow? Then you’ll love the two new launches by Anastasia Beverly Hills! Elevate your natural glow and add dimension to your make-up look with the all-new Cream Bronzer and Stick Blush from Anastasia Beverly Hills. Perfect for that “no make-up '' make-up look; the weightless cream bronzer creates contour while the natural-looking blush shades give you just the radiance you are after! 

The new Cream Bronzer comes in four versatile shades and is suitable for all skin tones, this non-greasy cream bronzer effectively grips onto your skin for long-lasting colour. The best bit? Under the sweltering summer heat, this buildable and blendable formula does not wipe off or slip easily, and sets to a natural, matte finish! Think no more streaking, patchiness or unflattering setting lines. Use the flexible texture and blend it seamlessly onto the skin - bare or layered on top of your makeup. For an amped-up, sun-kissed definition, sweep across the centre and tip of the nose! 

The rose-gold cased Stick Blush comes in five naturally flattering shades for all skin tones and is a creamy, light-weight formula. Expect texture that easily melts onto the skin, leaving behind radiant-looking skin. Its intensity is also easily customisable - you can build and blend seamlessly! Built with a synthetic brush for precise application on-the-go, this luxe rose gold packaging will be quite the accessory to flaunt in your summer bag.

If you’re after a highlighter, The Anastasia Beverly Hills Highlighter Pressed Powder is an all-skin tone flattering highlighter that gives a smooth complexion along with a lit from within radiance that’s unbeatable. The highlighter delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder! And finally,  Anastasia Beverly Hills’ Dipbrow Gel is a highly pigmented, waterproof brow gel featuring a smudge-proof, long-lasting formula for creating fuller-looking, defined brows. This glow gel comes with a full-coverage formula which means you get flexible, long-lasting wear at all times.

Pixi Beauty +Rose Collection

Pixi was created over 20 years ago by makeup artist Petra Strand and has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow. This is in fact, how the iconic Glow Tonic was created as the perfect skin-prep before makeup.

After that no-makeup makeup look everyone’s been talking about? Following the success of their award-winning +C VIT Collection, Pixi has now launched the new +Rose Collection, the second launch within the Colourtreats category. These hybrid products offer everything you want in skincare combined with natural pigments for the perfect treatment makeup and can be worn solo for a natural ‘no-makeup makeup’ look or as a step in between skincare and colour.

The +Rose Collection launches with four new products that feature the nourishing, balancing and calming benefits of rose:

The+Rose Essence Oil is a lightweight tri-phase essence oil to nourish, calm and prep skin. This essence oil leaves skin dewy and revitalised, ensuring your skin is ready for makeup.

+Rose Radiance Perfector is a rose-infused complexion enhancer to blur and brighten! This delicately tinted, Rose-infused complexion enhancer gives skin a fresh finish. Formulated to instantly enliven the face, you’ll notice an instant pearlescent finish for a healthy glow.

Those who love soft radiance will enjoy the +Rose Glow-y Powder – silky rose infused radiance powder to add a touch of glow. It can be used as a blush or highlighter and adds radiance as it brightens and enlivens the complexion.

And finally, there’s the +Rose Lip Nourisher, a rose-infused lip balm to smooth with a hint of tint. Inspired by nature, this lip balm smooths while hydrating and nourishing in an instant. Think your lips but better, with a slight hint of colour!

LUSH Makeup 

Everyone’s favourite beauty stop, Lush has launched a curated range of their best-loved makeup products in selected shops ( Lush Wisma Atria, Lush Raffles City and our flagship store, Lush VivoCity) and online. Expertly formulated the range promises to give colour pay off, cover-up and a glow-up without compromising on the good stuff.

Expect Naked Refill Lipsticks, made with fresh ingredients that offer lasting colour and skincare-like benefits. Five of the best selling lipsticks were selected for this collection, to cater to all skin tones. Packed full of hydrating organic castor oil, meadowfoam oil and jojoba oil for a smooth application, these naked lipsticks have been reformulated without compromising on creativity, colour, animal rights or the environment. Use the refill lipsticks with the Lush Refillable Lipstick Case, a beautiful, vintage-style sundry that is completely plastic-free.  Made from aluminium and brass, 40% of which is recycled material, it has been designed to be a cherished, reusable staple in your makeup bag.

A new addition to the range, Lush Lashes is a low preservative mascara that is designed to protect your eyelashes. It contains beeswax and gum acacia to hold your lashes in place, whilst nourishing wheatgrass and extra virgin coconut oil encourage growth and protect your lash hairs. Also in the collection are Lush Eyeliners that come in 6 statement shades. These lightweight yet super pigmented eye colours are gentle on the delicate eye area as they contain a soothing combination of Fairtrade organic aloe vera gel and jojoba oil.

On top of these new makeup products, Lush Singapore is also bringing back old returning makeup favourites including a powder, skin tint and the original vegan eyeliner.

The Quick Flick

Want that sultry winged eyeliner or cat-eyed look? As one of the most iconic makeup styles of all time, it can instantly make your eyes look more sensuous and your lashes fuller, while adding symmetry and balance to your face.

BUT. Getting your flick right is quite the challenge even for the most masterful of hands! That’s why we are celebrating the launch of The Quick Flick, an Australian cult beauty label especially created to help nail that perfect cat eye in seconds. The fuss-free application comes with an original wing stamp and liner duo. It features both left and right stamps for watching wings. A smudge-proof and water-proof formula, The Quick Flick will stay on all day without budging in Singapore’s heat.

We especially love how it's great value for money! The average eyeliner pen holds about 0.5ml whereas The Quick Flick comes with an impressive 7ml of product. Hyperpigmented, vegan, cruelty-free and non-toxic, it comes in 3/4 wing styles to suit any eye shape and is available in 5 colours – black, brown, green, blue and purple.

The Quick Flick is available at the local online boutique, Powella, the one-stop shop for the best natural cruelty-free brands from all over the world!

Ange Gardien Paris

Ange Gardien Paris, an artisanal French perfume and beauty brand has introduced new shades for its unique cushion foundation that comes with a pressed powder for a naturally radiant finish.  Formulated to suit Asian skin and climate, the Naturale Glow 2-in-1 Cushion Foundation (SPF50/PA+++) and High Definition Pressed Powder is now available in 5 shades: Ivory (01), Beige (02), Medium Beige (03), Medium (04) and Medium Deep (05). This award-winning cushion foundation provides buildable yet breathable coverage that is smudge-proof and transfer-resistant.

Combining the best of technology, science and natural ingredients, Ange Gardien Paris seeks to redefine the meaning of beauty. With various powerful active ingredients, namely Acacia Peptide and Sunflower Seed Oil, to provide ample moisture in the product, it was of utmost importance for Ange Gardien Paris to also ensure its products are produced as sustainably as possible. Hence, all products have scored the highest environmental accolades, such as the Ecovadis rankings, to minimise environmental impact while providing income and sourcing from local communities. Ange Gardien Paris is truly working to bring joie de vivre to the lives of women around the world.

Want more? Ange Gardien Paris is holding a cushion bundle promotion, which includes face, lip and eye products in the different sets. The brand has also partnered up with Absolute You to give away a free cycle/pilates trial class with every cushion or cushion bundle purchased.

Chantecaille Flower Power Collection 

Chantecaille has set a luxurious standard in the world of botanical skincare and cosmetics and their obsession with flowers and all things nature continues to grow! We absolutely adore the new Chantecaille Flower Power Collection that seeks to bring pure joy - especially after the year we’ve all had! 

Starting with the Flower Power Perfect Blur Finishing Powder compacts, these exuberantly fresh, colourful, and bright cases are a delight to hold in your hand. An ultra-fine instant blur powder that smoothes and perfects the complexion in a collectable, limited edition compact. The weightless finishing formula helps skin appear softly filtered and flawless. Beautiful on your face and in your bag!

Next on the range is the Chantecaille Flower Power Cheek Shade Blush, a luminous powder-balm formula that brushes on a natural-looking rosy flush to the cheeks. A soft rose with a hint of delicate sheen, this lightweight blush gently blurs imperfections and adds luminosity with its innovative pearl formula. This blush combines the thin, deeply nourishing film of dry oil with a powder blush for an even, smooth, naturally beautiful creamy colour.

The Lip Chic - Capucine from the Flower Power Collection is a warm, sunny coral coloured hybrid of gloss and lipstick. The formula offers great colour payoff - shiny and comfortable to wear. This lightweight lipstick has the rich, meltingly soft texture and coverage of a lipstick with the high shine and subtle plumping effects of a gloss. It also comes packaged in our favourite Chantecaille magnetic case, this time in a limited edition vivacious dazzling orange colour!


Nudestix’s all-new Brow Boost & Set Gel XL, Vegan Splash-proof Mascara and Lash Lengthening Mascara ensure to keep your brow game strong and your lashes flirty while you keep your face mask on! Vegan, and gluten-free, these products provide the ultimate guilt-free makeup routine.

Achieve groomed and healthy-looking brows with the Nudestix Brow Boost & Set Gel – a long-lasting, medium hold clear gel that locks in and sets brows in place throughout the day. Not only that but it is also made with 5% Peptide Complex, which strengthens eyebrows and increases hair density. It has also been clinically proven to increase hair density and thickness by 59% in just 4 weeks! So, whether you’re after a feathered or natural brow look, the Brow Boost & Set Gel, available in a universal tint, will be a handy one to carry! 

The Nudestix Vegan Splash-proof Mascara is waterproof AND sweatproof so your lashes can stay fluffy and clump-free all day long - even at the gym! This high-performance mascara is enriched with Argan Oil, Mango Seed Oil, Rice Bran Wax and Bamboo Extract and multivitamins that moisturise strengthen and protect your lashes.

Need some extra length for your lashes? Try the Nudestix Lash Lengthening Mascara that doubles up as a treatment mascara too, with its 4% Tri-Peptide Booster Complex. The mascara also comes in a rich creamy texture, which is best for lash extensions and even falsies. With one coat, it stays budge-free, clump-free and helps users achieve the full, feathery lashes look all day!


We can count the number of times we have worn makeup since the pandemic outbreak, and more people are moving to the ‘makeup but no makeup’ look. Hesitant to apply heavy-duty foundation? As lifestyle changes, the demand for base makeup is also becoming more diverse. Covermark Skinbright Cream CC and Moisture Gel were introduced to add a “put –together” look on the skin and to beautify even without foundation.

Covermark is an American born beauty brand that has incorporated Japanese technology into its skincare and makeup products, was established in 1928. As the leading foundation and skincare brand in Japan, it has over 370 global stores in Japan and a global presence.

Covermark’s Skinbright Cream CC makes skin adjustments and creates brightness without dullness using colour theory.  It contains an oil protection formula that forms a veil to repel the sebum and its clear skin reproduction layer is a combination of red, white and blue pearls that helps to enhance translucency and reproduces the ideal colour and texture. It also provides protection of SPF 50+ PA against the sun!

The Covermark Moisture Coat Gel on the other hand is a ‘face powder’ gel that has adopted an original coating technology called “Water Film” to seal in the foundation and create a non-sticky, lustrous finish. It also contains ceramides which is an additional moisture boost for your skin and can be used to overpower foundation as a perfect finish that makes your skin glow.

COVERMARK products are available for purchase at Takashimaya,1F Beauty Hall, Isetan Scotts, Level 1 and BHG Bugis, Level 1

Sunnies Face at BEAUBIT

BEAUBIT, a content-first, e-commerce platform that uncovers the best of Asian beauty has recently launched makeup brand Sunnies Face! Based in Singapore, BEAUBIT is Southeast Asia’s largest and fastest-growing beauty platform with a focus on bringing outstanding beauty brands within the reach of consumers across the region.

Joining its e-commerce platform, joining the ranks of various cult beauty brands like Tamburins, Dr. Barbara Sturm and Grown Alchemist, Sunnies Face is a cult Asian beauty brand that has expanded its range to several makeup products. 

Founded in 2018 by Martine Ho, Georgina Wilson, Jess Wilson, Bea Soriano-Dee and Eric Dee, Sunnies Face launched the product that catapulted the brand to fame: Fluffmatte.  This non-drying matte lipstick formulated with silk-structure technology now comes in fifteen shades. The cult Asian beauty brand has since expanded to include other makeup products: Airblush, a soft-focus sheer cheek tint, and their latest launch, Eyecrayon, a creamy matte do-it-all eyeshadow stick.

Fluffmatte retails for S$15.99, while other beauty bestsellers like the Lip Dip and Airblush retail for S$15.99 and S$19.99 respectively. The brand’s latest launch, Eyecrayon, will retail for S$15.99.

Fenty Beauty

We’ve been fans of Fenty Beauty and Skincare since their various launches but there’s a new baby on the block that everyone ought to own!

The Fenty Bright Fix Eye Brightener is an under eye brightener that easily hydrates, brightens, and blurs. It will seem like you got the best sleep of your life with just one glide. With just a drop, it delivers a fast, natural, no-makeup makeup effect with sheer to buildable coverage. What’s more, just like Fenty’s other products, it comes in several shades(16 in this case!) and is crease, humidity and sweat resistant.

The texture is lightweight and smoothly melts right into your skin, leaving you with a flawless finish. Bright Fix is also clinically proven to instantly smooth and reduce the appearance of dark under-eye circles. 

Bite Beauty

Award-winning, cult-favourite clean makeup brand BITE Beauty delivers clean beauty that performs. Fueled by skin-loving superfoods, BITE makeup and lip care harness the power of ingredients that are rich in antioxidants, vitamins, minerals, fatty acids, and more—to deliver vivid colour, sensorial textures!  What’s more, all of BITE Beauty formulas are clean, vegan, cruelty-free and gluten-free. Pick their Daycation Whipped Blush that offers a vacation-like glow right at your fingertips! BITE’s first cream blush and the latest addition to its family, the Daycation Whipped Blush is a clean, vegan, long-wearing, and multi-use creamy blush available in 4 easy-to-apply shades that blend seamlessly into skin for a luminous glow. Daycation gives a healthy, radiant flush to cheeks, and can also be applied to the eyelids for an easy one product look. Daycation Whipped Blush is non-comedogenic and lightweight for a natural, non-cakey look that lasts all day.

Want a vegan mascara that’s tested to withstand Singapore’s humidity? Bite’s Upswing Mascara is smudge and flake-resistant and lasts all day – perfect for all hot, humid weather!

rom&nd and LINE FRIENDS on Shoppee

If you like LINE FRIENDS, you will adore this edition with cult brand rom&nd! Rom&nd is the brainchild of Korean celebrity makeup artist and Youtube phenomenon Saerom Min, also known as Gaeko. In this collaboration with LINE FRIENDS, the collection carries the best of rom&nd top-selling products with the cutest LINE FRIENDS characters!

In this rom&nd | LINE FRIENDS Edition, you get 4 items; the Juicy Lasting Tint in full and mini sizes and the Better Than Eyes in full and mini sizes too. The best part is that all of these are in new and never seen before colours. 

We are fans of the rom&nd Juicy Lasting Tint, which provides a glossy finish while hydrating. This super-tinted formula leaves a stain on the lips even after the gloss is gone. Lightweight, long-lasting and with a fruity fragrance, you’ll find the gloss fills in all your lip’s lines and creases.

Rosé All Day on BEAUBIT

If you are after a halal beauty and cosmetic brand, the Indonesian company Rosé All Day is now available on BEAUBIT, the curator of Asian beauty. 

Founded by three women, Rosé All Day is an Indonesian beauty brand that creates beauty products that are the perfect essentials for an everyday "no-makeup" makeup look. Formulated without parabens, cruelty-free and Halal-certified, the brand’s products keep the focus on enhancing one’s natural beauty without concealing it. 

The line includes both makeup and skincare products, with star products like the Lip Gloss Pill, a non-sticky, subtle lip gloss infused with Vitamin E, sun protection and ester oil. Other beauty essentials include The Realest Lightweight Compact Powder, the Eye Cheek You Pot blush and the Aloe-Ha Aloe Vera Gel moisturizer. Try the Instant Rosé Face Kit: Moonlight Dreamer and Sun Slayer, their new complexion-enhancing palette that is creamy and silky smooth, delivers high-performance and a natural finish that looks good in every light and angle.

Natasha Tulsi

26 Jul 2021, 10:00 AM

Wordsmith and marketer by day, Natasha is your go-to girl on all things beauty, travel and family. This mommy to two loves her cheese, a fab read and crooning to Ping Fong (don't we all?). Natasha also heads Communications at Expatgiving and helps volunteers find their dream non-profit role! Reach her at email or via her Instagram @sonattymama