What’s New: The Latest Haircare Products Your Hair Wants You to Buy
As we’ve caught onto detailed skincare routines, we’ve realised that our hair needs a little love too– and so has the rest of Singapore. There’s been an influx of haircare products in the last few months. Mane territory, as we are calling it, now includes targeted, skincare-like products for hair loss treatment to hydrating shine boosters to simple mood-boosting hair perfume.
We've sorted through countless new releases to give you the best new haircare available right here in Singapore: lightweight hair volume boosters, humidity protectants, gentle hair dyes, and other little treats for your hair. It’s such a simple way to boost your mood– and looking like you’ve just stepped out of a salon absolutely helps.
For more of our best of beauty, take a look at our beauty reviews: we test all monthly launches!
Scalp Care Gets a Smart Upgrade with Virtue Lab’s New Remedy Duo
Did you know that three in every four premium hair care shoppers have experienced a scalp issue or concern in the past year?
If your scalp has been feeling out of sync lately, too oily, too dry, a bit flaky, or just plain irritable, Virtue Lab’s latest launch might be the reset button you didn’t know you needed.
The Scalp Remedy Shampoo and Conditioner are among the hottest haircare arrivals in Singapore this season, bringing a skincare-level approach to scalp health, all without a drop of synthetic fragrance.
Virtue’s claim to fame is its patented Alpha Keratin 60ku Clinical®, a bio-identical protein that’s designed to repair and strengthen hair from the inside out. This powerhouse ingredient now gets paired with scalp-friendly additions like white willow bark for gentle exfoliation, ziziphus joazeiro bark extract to calm irritation, and sarcosine to help balance your scalp’s microbial ecosystem.
The result? A drug-free, fragrance-free, dermatologist-tested duo that works to reduce itchiness and flakiness while bringing your scalp’s pH back into balance. The formula is gentle enough for daily use, even for those with sensitive skin, and it is designed to work regardless of whether your scalp runs dry, oily, or somewhere in between. It also skips all the usual nasties: no sulfates, parabens, phthalates, synthetic dyes or gluten while remaining cruelty-free and vegan.
If you’ve been toggling between scalp scrubs that strip and conditioners that weigh hair down, this two-step system is worth that investment in your shower. And yes, it does leave both your scalp and your strands feeling healthier, top to tip.
Virtue Labs is available at Sephora.sg.
MyBoostars – Skincare-Inspired Japanese Haircare For Smoother, Healthier Hair
Skincare ingredients and formulas have been steadily making their way into haircare, and Japanese haircare brand MyBoostars leads the charge. Powered by what the brand terms “haircare booster technology”, it offers a new and innovative way to care for your hair, inspired by strengthening and hydrating elements of facial skincare.
The Keratin Boost-Repair Range, which works to restore damaged hair and build up its resilience, consists of a shampoo, treatment, and hair mist. With four types of micro-keratin, it has a 5% Keratin formula (similar to percentage strengths in skincare) to repair damage, with a refreshing Citrus-Savon fragrance. The Collagen Boost-Moisture Range, which smooths frizzy hair and moisturises the hair and scalp, contains 5% Collagen with a calming Bergamot fragrance. Like the previous range, it also consists of a shampoo, treatment and hair mist for a complete, targeted routine.
The signature 2-in-1 Booster Mist is available in both Keratin Boost-Repair and Collagen Boost-Moisture varieties. Unlike other hair mists, it has a unique dual-layer formula: a layer of beauty oil, consisting of jojoba oil and squalane, above a layer of beauty serum. The ingredient Neosolue-Aquilo, a proprietary haircare booster ingredient, increases penetration of key ingredients by 1.5x. Simply shake the bottle and spray: use it as a leave-in treatment, heat protectant, or before conditioner for better results.
MyBoostars is available at Guardian Singapore, Welcia, Don Don Donki, and any Mandom Official Store on Shopee and Lazada.
LÚCIDO-L – Oil Control Spray and Humidity-Proof Collection
If your freshly styled hair is withering in the summer humidity, LÚCIDO-L has just the thing you need: an Oil Control Spray. Packaged and styled as a 2-in-1 styling spray and dry shampoo, this powder instantly fixes oily hair and clumpy bangs the same way you’d powder your face. The Oil Control Spray is newly available in the Icy Cool scent, which delivers a -5°C cooling effect to instantly calm you and your hair down: it also has UV-protective properties to keep your hair safe from damage. Alternatively, spring for Clear Fruity, a refreshing fruity scent, or Savon, a clean soap scent.
LÚCIDO-L’s full humidity-proof haircare collection is also here to rescue your hair from humidity: they tackle oily roots, fly-aways, and frizz to keep your hair looking perfect in those beach photos. The Hair Styling Stick tames flyaways and keeps baby hairs in place, with a non-sticky, non-greasy texture. With shea butter, non-sticky powders and UV protection, it’s ideal for both styling and on-the-go touch-ups: its unique elliptical shape makes it easy to manoeuvre for a perfect slicked-back bun or ponytail.
They’re joined by the Hair Curl Lotion, a heat-protecting base for soft, bouncy curls that never lose shape, which contains panthenol for moisture; and the Hair Setting Spray, which locks your freshly styled hair in place. All of the above products are suited for any hair style and type.
Shop LÚCIDO-L at Watsons Singapore, Guardian Singapore, Don Don Donki, and the Mandom Official Store on Shopee and Lazada.
NatureLab.TOKYO – Kiseki Molecular Leave-In Hair Masque
The Kiseki Molecular Leave-in Hair Masque from NatureLab.TOKYO is a no-rinse hair treatment mask that repairs in just four minutes. Unlike regular hair treatments, this mask repairs hair damage at the molecular level: restoring strength, softness, elasticity and a visible bounce.
Rooted in J-Beauty principles and practices, its core ingredient is Milk Thistle Seed Extract: a sustainable, vegan alternative to keratin. Keratin is chemically identical to the structures of hair, and Milk Thistle Seed Extract has a 50-70% peptide concentration and a similar amino acid profile, making it ideal to rebuild damaged hair structures, protect against UV and pollution damage, and restore ideal hair texture. This ingredient, which has been used in herbal medicine for thousands of years, is accompanied by NatureLab.TOKYO’s proprietary delivery technology, which improves nutrient absorption by 50%. The mask has a clean, fresh, calming scent inspired by hinoki wood, layered with sacred incense.
This revolutionary formula is powered by plant peptides and advanced Japanese biotech: its low molecular weight ensures fast absorption into the hair and faster results. The lightweight mask is good to leave on for deeper repair: it’s clinically tested to reduce breakage by 56%, reduce frizz by 84%, and reduce split ends by 70% (completely closing 62% of split ends entirely). Fitting its name, the Kiseki Molecular Leave-In Hair Masque delivers a miracle. (A tip: NatureLab.TOKYO advises skipping conditioner entirely and following your shampoo with this mask on towel-dried hair.)
Shop the Kiseki Molecular Leave-in Hair Masque at Watsons Singapore, Don Don Donki, and the Mandom Official Store on Shopee and Lazada.
Image credit: Eversoft Singapore on Facebook
EVERSOFT - New Nature Therapy Shampoo Range
EVERSOFT’s Nature Therapy Shampoo range brings together the best of plant power and professional expertise for a haircare ritual that is as effective as it is ethical. Vegan-friendly and made with 100% organic botanical extracts, the formulas are free from parabens, alcohol, mineral oil, artificial colourants, and animal cruelty, offering a clean approach to beautiful hair.
The line includes three targeted shampoos. Scalp Therapy uses Organic Ginger Extract and a clinically tested Tri-Action Complex of Climbazole, Piroctone Olamine, and Salicylic Acid to soothe irritation and provide up to three days of dandruff protection while keeping the scalp fresh and balanced. Hair Repair combines Organic Avocado Extract with amino acids to restore elasticity and strengthen brittle strands, delivering hair that feels noticeably softer and smoother after just one wash. For frizz-prone hair, Anti-Frizz harnesses Organic Rice Extract and antioxidant-rich Luteolin to deeply moisturise, shield against environmental stress, and improve manageability without harsh chemicals.
Co-developed with in-house haircare experts, this nature-meets-science range promises visible results from the very first rinse, leaving hair healthier, softer, and easier to style.
EVERSOFT Nature Therapy Shampoos are available at Watsons, NTUC FairPrice, Sheng Siong, myCK, Shopee, and Lazada.
Oribe – Mirror Rinse Glass Hair Treatment For The Viral “Glass Hair”
For impossible, shampoo-commercial hair, turn to the new Oribe Mirror Rinse Glass Hair Treatment: this deeply hydrating treatment promises a mirror-like finish for your hair. Inspired by luxury skincare, this salon-grade formula uses treatment-quality ingredients to impart shine: a plant-based hydration complex creates a moisture-retaining barrier, while a softening polymer blend creates sleekness and improves hair health and manageability. All Oribe products, including this one, are formulated without sulfates (SLS and SLES), and are vegan, gluten-free, and dermatologist-tested.
The Oribe Mirror Rinse Glass Hair Treatment provides weightless hydration and conditioning, smoothing the cuticle to create an optimal surface for light reflection. Besides instantly delivering glossy shine, this deep hydration of the hair also softens it and detangles it, and helps to repair damaged, dull hair. The treatment is used in place of conditioner after shampooing and removing excess water, but if your hair needs extra conditioning (in the case of thick, coarse or dry hair), it can be used after conditioner. This is a wash-off treatment, and is recommended for weekly use.
The Oribe Mirror Rinse Glass Hair Treatment is available at all Oribe salons and retailers and on the website (though website orders do not ship to Singapore at the moment).
Image credit: Solep / en.solepkorea.com
Solep – Premium Korean Scalp Care Brand Launches Premier Hi-Gro Range
Solep, Korea’s leading haircare brand for scalp care and hair loss treatment since 2012, now launches the new Premier Hi-Gro range to target hair thinning and scalp concerns. The brand has received awards like the 2023 Korean Beauty Excellence Award, Hwahae Award 2023, and Olive Young Top Pick 2024, and now turns its clinical expertise towards promoting hair growth from the roots up.
The Premier Hi-Gro range consists of four products which work together to combat hair loss, promote hair growth, and strengthen the hair: the Premier Hi-Gro Shampoo, which deeply cleanses without irritation and is recommended for sensitive scalps; the Premier Hi-Gro Ampoule Treatment, which volumises and restores thin, weak hair; the Premier Hi-Gro Scalp Ampoule Pack, an intensive nighttime scalp treatment for healthier hair growth; and the Premier Hi-Gro Tonic, a convenient spray-on daytime scalp treatment. This range has been tested for efficacy: clinical trials show that with consistent use, the Premier Hi-Gro range results in up to a 73.1% decrease in hair loss in just 30 days, along with a healthier scalp and an increase in hair density, with a healthier shine.
The Solep Premier Hi-Gro Range can be purchased on Shopee Singapore and at selected Watsons retail stores.
Image credit: Ouai / theouai.com
Ouai – St Barts Hair And Body Mist Is A Beach Vacation For Your Hair
The Ouai St Barts Hair and Body Mist is a vacation in a bottle, with notes of dragon fruit, orange blossom, tuberose and musk. Since it’s a hair and body spray rather than a full-on perfume, it’s clean and never cloying, but it goes a long way in enveloping you in tropical warmth. Suitable for all hair types and skin types, it comes in two sizes: a small, 97ml, for a travel-friendly scent, and a large 236ml that’s still compact enough for your gym bag.
This scent is one of Ouai’s signature creations– inspired by the Caribbean island of Saint Barthélemy– and the hair and body mist joins the Ouai St Barts Hair Oil, St Barts Cleansing Scalp and Body Sugar Scrub, and the St Barts Gentle Body Wash in a limited-edition range. Reviews have noted that it’s tropical, but not overtly festive: it’s calming, like a “spa treatment on vacation”, and notably omits the chemical sunscreen note present in many beachy perfumes.
Some reviews have noted, though, that the scent doesn’t last long– it is a mist, which eventually does dry down to a lovely coconut. To maximise your tropical vibes, layer the St Barts Gentle Body Wash and St Barts Hair Oil with the fragrance– this will increase the sillage, and get everyone on your morning commute to wonder why it smells like Hawaii.
The St Barts Hair and Body Mist is available at Sephora Singapore.
RYO – New ROOT:GEN Hair Loss Solutions Tailored For Women
RYO’s new ROOT:GEN hair loss treatment line is designed to target women’s hair loss issues, and has a revolutionary formula which targets and alleviates three key concerns of female hair loss– volume, hair density and parting line visibility– in just two weeks. The ROOT:GEN line contains exclusive patented technology designed to volumise hair roots and tackle hair loss concerns, and is enriched with five botanical extracts: rosemary, ginger, lavender, cica and chamomile. A specialised root-strengthening blend of Ginsen Root Cell™ and Caffeine gives a boost to the hair. For holistic care, RYO has also partnered with French perfumer Clarie Dal Zotto to introduce a signature calming scent to the line, designed with 100% botanical essential oils.
The line consists of a shampoo, treatment, and leave-in essence. The ROOT:GEN For Women Hair Loss Care Shampoo is crafted to boost hair volume and tackle common scalp concerns, and its gentle formula reduces scalp redness, removes dead skin cells, and soothes itch. The next step, the ROOT:GEN For Women Hair Loss Care Treatment, is a rinse-out treatment used after shampoo, with three key benefits to combat hair loss: a lightweight silicon oil-free formula, its enveloping technology to protect each strand while imparting softness and volume, and its botanical ingredients: black bean peptides and low molecular weight rose proteins for hair protection and care. The final step, the ROOT:GEN Hair Loss Care Scalp Essence, delivers precise treatment to the scalp by nourishing, exfoliating and moisturising, strengthening hair roots while controlling sebum production.
Clinical trials have indicated that users experience a 96% satisfaction rate with restored crown volume, a 20% boost in epidermal density, and a 30% improvement in limp hair angle, as well as a reduction in hair breakage in just two weeks.
RYO’s ROOT:GEN line can be purchased at Guardian Singapore, the Amorepacific Hair & Body Shop on LazMall and Shopee Mall, and at NTUC Fairprice.
Virtue Labs – The All-In-One Flourish Thickening Styling Treatment
Formulated to target female hair loss, Virtue Labs’ all-in-one Flourish Thickening Styling Treatment promotes volume and encourages the growth of healthy hair with its clinically proven regrowth formula. This product is both a styler and a treatment– the hybrid makeup-skincare of the hair care world– and joins the Flourish line, which aims to destigmatise and open up conversations about female hair loss solutions.
The Flourish Thickening Styling Treatment is powered by Virtue’s bio-identical Alpha Keratin 60ku® CLINICAL, paired with densifying ingredients which have been meticulously tested for efficacy like rice starch, specialty corn starch, Mushroom Tremella with hyaluronic acid, and Larch Wood extract to stimulate new hair growth. The result is a leave-in styler and treatment with a light, powdery, soufflé-like finish which delivers immediate volume and bounce without weighing down the hair.
The product has been clinically proven to immediately increase hair volume, provide all-day, sustained volume, provide all-day hair body to 88% of users, provide heat protection up to 232°C, and strengthen hair with repeated use. To use, simply apply from roots to ends on damp or dry hair, and style as usual.
The Flourish Thickening Styling Treatment is available at Virtuelabs.com and Sephora Singapore.
mise-en-scène Hello Cream Range – Get aespa’s Head-Turning Korean Hair Looks
In collaboration with South Korean girl group aespa, mise-en-scène, the brand behind the Perfect Serum hair oils and Hello Bubble self-dye products, has revamped their signature Hello Cream semi-permanent hair dye collection, featuring products and shades inspired by the group. From subtle, work-friendly tones to charming, eye-catching idol looks, get ready to give yourself a hair makeover with three new shades in the lineup, all in mise-en-scène’s effortless, beginner-friendly cream formula.
The three new shades, Mystic Black, Warm Light Brown and Cool Lavender Black, join current shades Cool Ash, Warm Brown and Cool Brown to form a lineup of six shades. They’re grouped easily by the trending Korean personal colour technique: colours marked “Warm” are warm-toned and “Cool” for cool tones, while Mystic Black suits all skin tones and even provides 100% grey coverage. The formula, free of paraphenylenediamine (PPD) and ammonia, is enriched with six nourishing oils and proteins, including argan, olive, apricot, macadamia, jojoba, grape seed oils, and hydrolysed vegetable protein for a dye that delivers results but remains gentle on hair. With its unique cream formula and dual-comb cap, it’s easy to evenly apply and distribute, even for beginners.
The Hello Cream range is now available at the Amorepacific Hair and Body Shop on LazMall and Shopee Mall, as well as Watsons Singapore.
Dyson – Chitosan™ Post-Style Serum Gives You Freshly Styled Hair All Day
From the brand that brought you the cult-favourite Dyson Airwrap, comes a new way to keep those curls in shape– the Dyson Chitosan™ Post-Style Serum, which defines your hair after styling and gives it soft, flexible all-day hold with movement and shine. This serum, alongside sister product Chitosan™ Pre-Style Cream and the rest of the range, are the only formulations on the market designed to work with all of Dyson’s haircare technology, no matter the finished look.
This serum is suitable for all hair types, and works on all end styles: curled or straightened, heated or air-dried. While locking in style, it instantly hydrates with its hyaluronic acid-enriched formula, and leaves a shiny finish while protecting hair in up to 80% relative humidity. The serum is safe for colour and chemically treated hair, and contains a blend of amino acids to repair signs of surface damage.
Even the packaging is optimised: Dyson’s precision engineering has been applied to the product in its applicator, which dispenses an exact 0.22ml with each pump to prevent product wastage or overuse. The full-size Post-Style Serum has refillable, recyclable packaging, as well as a sturdy exterior built to last. Dyson has even made a phone-based NFC application to accompany the Chitosan™ range, providing styling and dosage information as well as support and a repurchasing function.
The Dyson Chitosan™ Post-Style Serum can be purchased at Dyson Singapore or Sephora Singapore.
Straand – The HeavenScent Hair Perfume + Gloss Perfumes And Cares For Your Hair
Fresh on the market, hot off the House of Sephora runway, another glow booster for your hair: Straand’s HeavenScent Hair Perfume + Gloss is designed for the urban go-getter, giving your hair shine and protection while scenting it with Straand’s signature HeavenScent perfume. The perfume has notes of neroli, mandarin, bergamot and a slight floral touch with rose and magnolia, on a base of indulgent toffee and patchouli– a fresh, cheerful scent that’s a confidence boost in a bottle.
The HeavenScent Hair Perfume + Gloss doesn’t just smell good– it treats your hair and scalp with a blend of key ingredients for a static-free, hydrated hair look. Exo-P™, Straand’s signature anti-pollution active, is a nature-inspired polysaccharide which forms a protective barrier for the hair and scalp against UV exposure, heavy metals, urban dust and other pollutants. Hydrolysed vegetable and wheat proteins reduce hair damage, strengthens strands and prevents breakage, Pentavitin™ hydrates and reinforces the scalp’s barrier, while cetrimonium chloride conditions and enhances silkiness. This product is suitable for all hair and scalp types, and can be sprayed onto wet, dry or styled hair as the final step of your hair routine.
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