Valentino Beauty House Party Pop-Up Lands in Singapore

Valentino Beauty is bringing its signature blend of latest fragrance, beauty, and culture to Singapore this June with an experiential pop-up that reimagines the nostalgia of 90s and early-2000s house parties. Following its successful global launch in London, the House Party experience arrives at CQ @ Clarke Quay to introduce the new Born in Roma Purple Melancholia fragrance duo to Southeast Asian audiences.

Running from 5 to 14 June 2026, the pop-up transforms the venue into an immersive journey through familiar domestic spaces. From the Living Room and Kitchen to your Teen's Room or a Master Bedroom, each is layered with retro broadcast textures, music, and beauty moments that blur the line between past and present.

A Fragrance Duo That Redefines Melancholia

Helming the House Party experience are two new fragrances that challenge conventional interpretations of melancholia. Born in Roma Purple Melancholia Donna is a chypre-fruity composition centered around flavourful plum and warm Madagascar vanilla. Born in Roma Purple Melancholia Uomo is designed as a scent for him and blends vibrant cardamom with textured coconut accord to create an ambery aromatic woody signature.

Together, the launches reinterpret melancholia not as absence or sadness, but as a creative space. The concept positions nostalgia not as sentimentality, but as a creative trigger for self-expression and reinvention. A space that sparks imagination, artistry, and emotional depth. 

Discover Valentino's Makeup Icons Throughout the Space

Beyond fragrance, the pop-up showcases Valentino Beauty's makeup range throughout the themed rooms, inviting guests to experiment and build their looks as they explore. From the glossiest of lipsticks to snag this season and the comfort of a soft cushion glow, this is the best way to try Valentino Beauty’s cult favourites. Visitors will find the products integrated into the setting rather than displayed traditionally, creating an organic discovery experience where beauty becomes part of the environment. 

Featured products include the Spike lip range, Disco Balm, Matte and Dew Shine, alongside Colour Crush Blush, Go-Cushion Glow, and V-Filter Powder. Guests can try, layer, and play with different textures and finishes as they move through each room. 

Special DJ Sessions and Local Collaborations

On Saturdays, 6 and 13 June, the pop-up will also include special music-led House Party sessions featuring guest DJs from across the region. These complimentary events will transform the space with both daytime and evening sets, creating different rhythms and moods throughout the day.

The pop-up also celebrates Singapore's local culture through collaborations with beloved brands. Birds of Paradise reimagines the fragrance profiles as artisanal ice cream with botanical flavors and local twists, while Equate Coffee offers a bespoke drinks menu. Concocted Affairs rounds out the experience with cocktails and mocktails inspired by the moods of the Born in Roma collection, creating a fully sensorial journey that extends beyond beauty.

Event Details

Dates: 5-14 June 2026

Location: CQ @ Clarke Quay, Block B #01-01

Hours: Mon-Fri & Sun: 11am-8pm, Sat: 11am-11pm

DJ Sessions: 6 & 13 June 

Register here: https://valentinobeautyhouse.eventbrite.sg