Singapore’s First Exclusive Whisky Tasting Suite Opens
Whisky lovers rejoice, because we are bringing you news that will please your palate. Diageo has recently launched an invitation-only, private tasting suite in Singapore where whisky collectors, connoisseurs and enthusiasts can taste the prestige and rare collections of Johnnie Walker blends and single malts.
Singapore is the first in Southeast Asia, and the twelfth city in the world to join the Johnnie Walker House, and international network of luxury Scotch whisky embassies.
“With whisky appreciation in Asia significant and growing, there is great opportunity for Diageo. Being the clear leader for Scotch in the world, we are best placed with both variety and capacity to provide world-class luxury Scotch experiences to the market,” said Apurvi Sheth, Managing Director Emerging South East Asia and Joint Ventures, Diageo. “In Asia, there is rapid growth of interest in rare whisky not only as a collectible asset, but also for investing and gifting. As consumers become more discerning, they are also actively seeking out access and rare experiences. The opening of Johnnie Walker House in Singapore – ostensibly the hub for fine spirits in South East Asia – is a natural next step to bring the best of our luxury Scotch portfolio to the region.”
Located at the heart of the Central Business District in Singapore, the all-new Johnnie Walker House is located at the Diageo office, overlooking the historical mouth of the Singapore river, the very same port where the first bottles of Johnnie Walker would have passed through decades ago.
What kind of whisky can guests expect to see at the suite? Rare and prestige whiskies from Diageo’s 28 operating and 11 closed malt distilleries including the John Walker & Sons Master Blenders Collection and limited edition special releases from some of the rarest, most highly sought-after single malt distilleries of Scotland.
A private client team of Scotch whisky experts are also on service to provide guests with advice on whisky cellar curation and direct access to Diageo's blending rooms, distilleries and craftsmen – including the Master Blender himself, Dr Jim Beverage. Guests will also have exclusive access to services, such as the John Walker & Sons bespoke ‘Signature Blend’ and unique ‘Casks of Distinction’ programme.
Lawrence Law, global director for Johnnie Walker also added “With the addition of the Johnnie Walker House private suite in Singapore, we look forward to bringing the rarest of collections to enthusiasts – complemented with exclusive, unforgettable experiences.”