National Day Spotlight on Local Singaporean Brands That We Love

Happy Birthday, Singapore! 

While most of us have spent our entire lives in this beautiful city we call home, not many know of brands that are proud to be crowned local. Today, we take you through brands both new and old, that have carved a niche for themselves and are proudly Singaporean!

From fashion to skincare brands, #SupportLocal as we shine the light on some of our favourite homegrown local Singaporean brands. There's no better time to start shopping local.

Shop our favourite local Singaporean brands today! 

​Lenicc Eyewear - Singaporean Brand for Best Protection and Raised-Fit Sunglasses

Say hello to Lenicc Eyewear, Singapore’s leading eyewear brand where impeccable quality meets your individual style. Locally born from a family with a medical and educational background, advocating for health tips and leading a healthy lifestyle runs in their blood. 

It all started with the quest for better eye care. As a family, the brand’s Founders faced several challenges in finding the right sunglass frame and lenses. This led to the birth of Lenicc Eyewear, a sunglass brand that is designed along with eye doctors and experts to give the best protection and fit possible - for you. Founder, Grace started the brand with a simple idea – to make customisation of quality eyewear that came with a perfect fit. 

Today, Lenicc Eyewear is the amalgamation of Science and Fashion, handcrafted with a specially designed raised fit.

Grace created a website customisation mechanism that provides each woman with a dream - where she can create her own pair from scratch! In 3 simple steps, you can choose arms, frames and the lens to design a statement piece that is uniquely you. 

But that’s not all! While providing stylish eye protection to customers, Lenicc Eyewear gives back to the less privileged in rural villages of developing countries. With every 3 pairs of sunglasses sold, the gift of sight is restored to 1 needy patient through The Vision Mission's cataract surgery programme. 

Stylish, designed for you and making a difference where you can - what’s not to love?

​BZU BZU - Singapore's Homegrown Family Brand 

Dedicated to creating bath time essentials that all mums can trust, BZU BZU’s range of high-quality, safe, and eco-friendly products are suitable for newborns to adults! Co-Founder and Chief Executive Office Raphael Jiang saw an opportunity to provide families in Singapore with high-quality yet accessibly priced products and launched BZU BZU, a name derived from the French word Bisou which means ‘a loving kiss’. Since its launch in 2019, the homegrown family brand has rapidly expanded to a comprehensive range of family care products, extending beyond Singapore to international markets in Brunei, Malaysia, Thailand and Vietnam. 

Crafted with utmost care to ensure comfort and safety for your little ones, parents are assured that BZU BZU’s formulations are free from harmful chemicals and irritants. On top of ensuring that their range of body washes, shampoos and even toothpastes leave a gentle touch on delicate skin, BZU BZU also prides itself on its focus on sustainability. 

As a brand that was created with the idea to support happy, healthy newborns and children through every step of their lives, we love that BZU BZU is committed to journeying with our families as we grow from tiny steps to big leaps.

Shop BZU BZU bathcare and family care products online or in-store at leading pharmacies and baby care retailers. 

Meiko Tailor - Heritage Bespoke Tailoring with Modern Fashion Sensibilities

Meiko Tailor is a storied name in bespoke tailoring in Singapore, established by Master Tailor Mr. Chung five decades ago. Best known for form-flattering suits hand-cut by Mr. Chung, this homegrown tailored has crafted suits for the notable figures locally and internationally. Master Tailor Chung honed his skills over the years, and one of his expertise lies in tailoring suits that enhance one’s body proportions by observing individual unique body structures. Mr. Chung also oversees Meiko Tailor’s team of tailors and seamstresses, ensuring Meiko Tailor continues to deliver the exceptional quality, craftsmanship, and personalized service even if customers require a quick turnaround of less than 18 days. This explains why this atelier is a preferred go-to tailor for important milestone events like weddings or business conferences.

Now in its second generation, Mr. Chung’s daughter, Adele Chung, joined the family business six years ago to continue the family legacy; where she has extended the bespoke service to tailoring for womenswear.

Following the footsteps of her father, Adele is picking up her father’s drafting and cutting skills while running day-to-day operations and bringing fresh approaches it service offerings and craft.

Noteworthy, Adele’s design of modern Kebaya was voted as one of the best showcases at the 2023 Singapore Stories. This further demonstrates Meiko’s versatility in customising menswear and womenswear

Meiko Tailor’s story is a testament to the enduring legacy of traditional tailoring, blending skills and styles and a commitment to quality that spans generations.

Find out how this local atelier retains its heritage charm at Meiko Tailor's flagship store at 7 Raffles Boulevard, Pan Pacific Singapore, Unit 02-01, Singapore 039595. For more information or to book a fitting appointment, email: [email protected] or call (+65) 8180 6418. 

ANJALICHOCOLAT - Celebrating 10 Years of Being Singapore’s Finest Chocolatier 

ANJALICHOCOLAT is a Singapore-based chocolatier celebrated for its luxurious, handmade chocolates crafted from the world's finest ingredients. 

Founder Anjali relocated to Singapore in 2012, and embarked on a journey to master the art of chocolate-making in the tropical climate. Today, ANJALICHOCOLAT is synonymous with exquisite, handmade chocolates, coveted as both personal indulgences and thoughtful gifts. 

The brand is celebrating its 10th anniversary alongside Singapore’s 59th National Day. Commemorating the occasion is a limited-edition gift hamper, where ANJALICHOCOLAT has teamed up with the award-winning Singapore brand, JOURNEY. 

JOURNEY is a prestigious Singaporean brand, a collaborative venture with TOUCH Community Services, that spotlights the extraordinary artistic abilities of individuals living with intellectual disabilities. 

This collaboration celebrates Singapore’s achievements together with the success of ANJALICHOCOLAT’s business in the region. The special edition boxes are filled with artisanal chocolates such as handmade bonbons and rochers that are crafted to delight every palate. 

Available for sale on the website, the premium boxes are ideal as housewarming gifts, congratulatory gifts or just to pamper your family for a special occasion.

Want the ultimate experiential gift in Singapore? Consider the Hands-On Chocolate Truffles Workshop with ANJALICHOCOLAT. Perfect for beginners and chocolate enthusiasts alike, this certificate course is a wonderful way to dip into the world of gourmet chocolate making.

For more information visit www.anjalichocolat.com or contact at [email protected].

Sigi Skin - Unlock Ageless Beauty with Made In SG, Superfood-Charged and Vegan-Friendly Skincare

Sigi Skin is a trailblazing Singaporean skincare brand that combines science and nature for radiant skin. We love that their formulations are committed to using clean and natural ingredients that harness the power of nature to care for your skin. Beyond being vegan and delivering clinical superfood and anti-pollution skincare, Sigi Skin products are also pregnancy safe! We are 100% behind this philosophy that is embracing the future of skincare right here in Singapore. 

You are sure to love Sigi Skin’s pastel palate and clean girl aesthetic, as well as their latest powerhouse serum that has over 10 active ingredients!  Enter the Youth Beam Anti-Aging Night Serum, that enhances skin resilience and promotes a youthful glow with a unique blend of prebiotics, probiotics, and postbiotics. Antioxidants like reishi mushroom and ginger root extract combat free radicals, while pine bark extract reduces fine lines. 

With Sigi Skin's use of clean and effective ingredients, the Youth Beam Anti-Aging Night Serum is more than just an anti-ageing solution. It is a promise of radiant, ageless beauty that will endow you with the transformative power of slowing down and reversing the effects of time!

Shop Sigi Skin online or visit their by-appointment only Sigi Skin Experience studio located at Orchard Shopping Centre for a personalised skin consultation. 

The Missing Piece - For Versatile and Trend-forward Fits That Flatter Modern, Multi-tasking Women

Founded by Singaporean mum of three, Fock Ee-ling, The Missing Piece (TMP) made a splash on the fashion scene when local A-list celebs were spotted wearing TMP creations on their social media posts. The brand has been popping off since then, with dresses, jumpsuits, modern cheongsams and family sets that redefine modern elegance with a touch of whimsy. We especially love TMP designs that transition seamlessly from day to night, featuring unique prints and flattering silhouettes that are made for the modern woman.  

Beyond the label’s elevated aesthetics and impeccable craftsmanship, fans of TMP find inspiration in Ee-ling’s personal journey as a mumpreneur who approaches life with her family in first place. In fact, Ee Ling originally planned for the label to concentrate on family-wear, catering to parents and kids who enjoyed co-ordinating outfits. “The Missing Piece” in fact, alludes to the notion that each person is a ‘missing’ piece in their family - without them, the family would not be complete. 

Today, TMP is a staple in many Singapore women’s wardrobes, prompting Ee-Ling to launch a brand new diffusion line titled POV by The Missing Piece. Short for “Point of View”, this line is currently exclusively available at the brand’s second retail store located at SG’s latest hip hangout: New Bahru. For timeless fashion that tells a story with every collection, The Missing Piece is one local brand that has found a permanent place in our wardrobes! 

Shop The Missing Piece and POV online or in-store at Cluny Court and New Bahru.  

Razer Inc - For Gaming Gear Hailed As The World’s Best

Razer is the brand of choice for gaming professionals worldwide, and it is also the vehicle that secured Singapore techpreneur Tan Min Liang the accolade of the country’s youngest self-made billionaire. In 1999, way before E-games entered the mainstream vernacular, Razer created the world’s first-ever gaming mouse - the “Razer Boomslang”. What followed were gaming hardware launches that earned Razer a loyal following amongst gaming enthusiasts internationally. Today, Razer’s core products include gaming laptops, tablets, keyboards and gamepads, and in 2021 it even ventured into the market of “all day gaming” chairs.  

This year, Razer launched yet another breakthrough - its Razer Blade 15 laptop is the first gaming laptop to feature the Thunderbolt 5 interface that speeds past its predecessors in processing power and a stunning display. Engineered for gamers who demand high-performance gaming gear, the Razer Blade 15 promises to boost users far ahead of their competition. 

But our favourite Razer products have to be their adorable product collabs with Japanese brand Sanrio - owner of Hello Kitty and Friends, Cinnamaroll and Gudetama cartoon characters. If you are looking for a gaming set-up that surrounds you with adorable allies and cheerleaders, check out the cutest Hello Kitty gaming gear ever at Razer. 

Check out the Official Razer Store online.

FREDA'D PARFUM - For Handcrafted Fragrances Tailored To Singapore Scent-sibilities

FREDA'D PARFUM began as a small dream in 2014, when its founder Freda began bottling her handcrafted scents for sale at pop-ups and craft fairs in Singapore. Since then, the former flight attendant and 2nd-generation perfumer has developed her fragrance brand to encompass 18 skin-friendly, hypoallergenic signature scents that are pleasing and long-lasting, with notes that can be interpreted and enjoyed in many ways. 

What’s more, the brand’s formulations are created with Singapore’s hot and humid climate in mind and each perfume will magically adapt to your body temperature. The more your body heats up, the stronger the scent will become. Depending on the drying of your skin, their Eau de Parfum with super long-lasting formulation can stay between 8 – 12 hours on your skin and can last more than a day on linen!

One of FREDA'D PARFUM’s signatures that we love is "Wildcat". This captures the essences of sweet apple, cherry and plum, with a touch of iris, orchid and freesia for an electrifying burst of energy. Base notes of amber, vanilla and musk add a bold and seductive element to the fragrance, which is perfect for those who want to leave an unforgettable impression. It is a scent perfect for both men and women who want to unleash their inner wildcat and embrace their adventurous side!

Shop FREDA'D PARFUM online or at their retail store. 3 Gateway Drive, Westgate, #01-K7, Singapore 608532. 

​Brass Lion Distillery - Singapore's Very Own Multi-Awarded Gin

Brass Lion Distillery is a distillery that is the first of its kind in Singapore. Founded by Jamie who recognised the absence of local flavoured spirits and was powered by her passion for gin and experimentation. She embarked on a journey to master the field of distillation under master distillers worldwide. 

Brass Lion's Singapore Dry Gin is a multi-award-winning gin that is crafted with a fusion of herbs and spices that are carefully curated to symbolise the cultural melting pot that makes Singapore. Staying true to the roots of traditional distillation, classic gin botanicals and Asian flavours like the ginger flower and lemongrass were combined to produce a vibrant spirit that is the key expression of The Singapore Dry Gin. 

Made in Singapore by Singaporeans.

Brass Lion Distillery. 40 Alexandra Terrace, Singapore 119933.

PRISM+  - Singapore's Fast-rising Smart Home Appliances Brand

If you are looking for affordable, aesthetic and functional smart TVs, ceiling fans, airconditioners and even fridges that are ready-made for your modern smart home, then local brand PRISM+ checks all the boxes! Starting out with screens like monitors and TVs that featured the latest in visual technology, PRISM+ has quickly grown to become a trusted brand for reliable, performance-delivering appliances in every part of the home. 

Their user-friendly interfaces and seamless smart-tech integration, complemented by sleek designs and efficient customer service have won over many homeowners in Singapore and the region too! Take their best-selling PRISM+ Q Series 4K Android TV, which pivoted many buyers away from more established Korean and Japanese TV brands by over-delivering in terms of performance versus price point. Now that is a deal we can get behind!

Check out PRISM+ products at their online store or at their pop-ups and showrooms in malls across Singapore.  

By Invite Only - Affordable Jewellery Keepsakes For Celebrating Life’s Special Moments

Founded in 2009, By Invite Only is a Singaporean jewellery brand that crafts timeless pieces for every occasion. Founded on the belief that everyone deserves a touch of luxury, By Invite Only offers an array of elegant and affordable jewellery in precious metals like silver and gold, embellished with stones including diamonds, white topaz, moonstone and tanzanite. 

From delicate necklaces to statement earrings, their collections are versatile and perfect for both everyday wear and special events. If you are all about wearing jewellery that invites you to shine, By Invite Only is the local artisan for you!

Available online at By Invite Only.