Meet VIVAIA the Viral Shoes Everyone’s Been Talking About

fashion

Meet VIVAIA - The Viral Shoes That are Comfy, Foldable, and Machine-Washable

Published Date: 30 Jun 2025 10:00

Comfy, not frumpy. The viral VIVAIA shoes are made for all-day wear and loved by style icons like Bella Hadid and BLACKPINK’s Jennie

We’re certain you’ve come across the viral brand VIVAIA. With the likes of Jennie of BLACKPINK to Bella Hadid and Charli XCX swearing by these shoes, VIVAIA is one of those rare companies that marries design with comfort so good, you’ll forget you’re wearing them.

Launched in the US in 2020 and now available in over 60 countries, this eco-conscious footwear label is a constant on our feeds and for good reason. Turns out, you can fold them, wash them*, and wear them all day long: no blisters, no pinching, and no compromise on style.

Comfort, But Make It Chic

VIVAIA’s bestseller, the Margot Mary-Jane, is having a major moment. Spotted on Jennie in a rich Ruby Red post-Coachella, the style fuses a square-toe silhouette with an adjustable AdaptAll Strap™ that gives a tailored fit without preset holes. It’s easy to see why the shoe has racked up over 150,000 sales with its timeless ballet-meets-modern shape, the brand’s signature padded insole, and wide-fit options for all-day wear.

Also making waves is the graceful, round-toe flat Sneakerina worn by none other than Bella Hadid. This lightweight, machine-washable satin pair is soft, supportive, and crafted from upcycled plastic bottles. It’s gone viral for its versatility, comfort, and its ability to turn even the simplest outfit into something worth flaunting - just check your feeds for proof!

Psst, the Sneakerina is now available in an exclusive Butter Yellow shade!

A Fuss-Free Fit, Without the Frump

VIVAIA designs are made to move with you, quite literally. Most pairs are hands-free slip-ons, meaning no bending down or shoehorn required. Don’t love straps? The ones on VIVAIA shoes come without buckle holes, so you can just put the buckle through any point of the strap for a tailored fit designed for your feet. The brand’s focus on functionality includes features like wide sizing, sneaker-grade cushioning, and breathable 3D-knit uppers.

Love heels but hate the discomfort? Then like us, you’ll enjoy wearing the Addison Slingbacks with their soft knit upper, flexible sole and sleek, minimalist style.

VIVAIA also has a Walker Pro line, which is designed for city days, travel marathons, or running between meetings in 30°C heat. Worried about that mesh getting dirty? Just toss them in the wash and hang them to dry.

Sustainable Materials, Minimal Waste

VIVAIA is built on a sustainability mission. Every pair is created using Repreve® yarn spun from recycled PET bottles. After the plastic bottles are collected and cleaned, they are converted to threads, which are subsequently knitted into the shoe with a proprietary knitting machine. They are also produced with minimal waste using 3D knitting technology. But that doesn’t stop VIVAIA from being trendy! With over 200 styles and constant monthly launches, the brand stays ahead of the trend curve while staying rooted in circular design.

With fans like Julia Roberts, Alexa Chung and Joo Young Lee in the mix, VIVAIA has clearly struck a global chord. If you're still on the lookout for shoes that feel as good as they look, easy to pack and stylish enough for just about any setting, these viral, machine-washable icons may earn a permanent spot in your wardrobe.