5 Reasons Why We Are Crushing On Japanese, Vegan Beauty Brand IRÉN - Banner

5 Reasons Why We Are Crushing On Japanese, Vegan Beauty Brand IRÉN

Vegan and cruelty free, Japanese beauty brand IRÉN is powered by science to make your skin happy! 


Love some clean beauty in your skincare closet? Using natural ingredients, clean beauty products leave out the nasties to give you wholesome, beautiful skin. And if like us, you are crushing on all things clean and Japanese, you are in for a treat with vegan beauty brand IRÉN!

A collaboration between A*STAR and IRÉN, the skincare range is formulated in Singapore and made in Japan to ensure strict, rigorous standards for their simple, yet effective products. On a mission to educate women on ingredients in skincare, IRÉN products are free of allergens and irritants and all about making your skin happy.

Here are the 5 reasons why you too should consider switching over to the clean side!

1. The #HappySkinPromise. 100% Vegan.

With an absolute no to the big 7, IRÉN skincare is free from parabens, Sodium Lauryl Sulphate, synthetic colours, artificial fragrances, drying alcohols, silicones and mineral oils. This vegan brand does not test on animals and has, in fact, clocked over 10,000 hours in the lab before formulating each of their serums. Infused with super fruits and up to 5% of active concentrates (the maximum dosage of active ingredients used for each serum) you can rest assured that each product comes with their #HappySkinPromise.

2. Their Serums are Designed for Clogged Pores and Acne Problems

Clogged pores and oily skin keeping you down? One of Singapore’s biggest skin issues, clogged pores are just the beginning of a list of skin ailments. The Clearing Serum by IRÉN jumps to the rescue with Pumpkin extract. This super fruit helps speed up the skin renewal process by targeting excess keratin and zooming in on dull, dead skin cells for cleaner pores and a smoother face. The natural glycolic acid in pumpkin helps to gently but surely exfoliate the skin without stripping it of moisture.

Need a fix for acne too? Infused with Mangosteen extract, the Anti-Acne Serum targets overactive sebum production and tackles acne to reveal a flawless complexion without the shine. Handpicked for its natural antibacterial properties and antimicrobial compounds, Mangosteen soothes irritation and prevents further acne. Pimples are truly begone!

3. And a Bag Full of Anti Ageing Warriors

What's skincare without the weapons to battle ageing? IRÉN comes armed with an Anti-Ageing Serum that is infused with superfruit Goji Berry. Targeting premature ageing, and really narrowing down on fine lines, the serum works to remove skin fatigue while naturally nourishing your skin.

If it’s a wrinkle warrior you are seeking, the Anti-Wrinkle serum comes infused with Beetroot and targets lacklustre skin and the finest of lines. The antioxidants in this superfood help zoom down on wrinkles to repair skin cells, leaving you with an overall glow.

4. A Vaporiser to Help Skin Absorb Nutrients Efficiently

Still using your hands to apply the product? The unique Skin Vaporizer by IRÉN works with their serums by nano-sizing nutrients to quickly and efficiently feed nutrient-deprived skin. A great tool to have on the go and for those particular about skin hygiene, this portable device ensures no hand-to-skin contact so the product is delivered bacteria-free. Compatible with IRÉN's serums and other water-based skincare and foundations, the Vaporizer ensures even and effective absorption with the lowest levels of contamination. Oh, and it’s chargeable with battery lasting up to 2 weeks!

5. Beauty in a Bottle

Have you seen how pretty the IRÉN serums are? We are suckers for beautiful packaging and this Japanese toxin-free brand comes with the cleanest, pastel coloured packaging. With each serum and superfruit symbolized through a different natural colour, they’ll look gorgeous in your beauty closet, #shelfies or travel bag. The one-touch dispenser picks up an optimal amount of product, without allowing air or bubbles to go in. The best part? You don’t have to stick with just one bottle of goodness! Mix and match up to 3 serums for your skin needs, to build your own powerhouse of natural clean skincare!

And there you have it, all the reasons why we can’t stop talking about IRÉN and their #HappySkinPromise.

IRÉN. For more details visit here.

Natasha Tulsi

16 Apr 2019, 10:00 AM

Wordsmith and marketer by day, Natasha is your go-to girl on all things beauty, travel and family. This mommy to two loves her cheese, a fab read and crooning to Ping Fong (don't we all?). Natasha also heads up Communications at Expatgiving and helps volunteers find their dream non-profit role! Reach her at email