Are you worried about the skincare you use on your baby or child’s skin? When it comes to a newborn, we know how delicate their skin can be. And with eczema, skin sensitivity and baby acne reigning high, it is even more critical that the first skin products used on your little ones are gentle and safe while being efficacious. 

Enter, A Tapir’s Tale, Singapore’s premium pediatric skincare brand that uses only high-quality botanicals and proven skincare actives, so your infant and growing children get the gentlest skin care possible. 

​Founded by Charlene Ng, the brand draws inspiration from her journey as a mum trying to solve her son’s reaction to skincare used on him as a newborn. Following bouts of baby acne and eczema, she learnt how a newborn’s skin had specific needs that were still not being addressed by the products available in the current market. 

So, apart from buying costly, doctor-prescribed products, what could a new mum do? 

Armed with her previous experience as an aesthetician, beauty consultant and skincare trainer with a CIDESCO Diploma in Beauty Therapy, Charlene was able to curate and formulate a range of skincare solutions to tackle common skin issues with Singapore’s tropical climate and urban environment in mind.

The answer came in the form of A Tapir’s Tale, a high-quality paediatric skincare line suitable for Singapore-born babies! The best part? These formulations were also highly effective for other age groups looking for high-performing skincare without common irritants. It all paved the way for Singapore’s family skincare brand - A Tapir’s Tale.

​Baby Skincare: Formulated for Singapore, Made in Japan

Did you know that one in five children and one in ten adults suffer from eczema in Singapore? In fact, as children grow, their skin matures and its barrier function improves, offering relief from atopic troubles.

This is because a baby’s skin is delicate and physiologically different from older kids and adults. Thinner in structure, an infant’s skin is still not fully developed leaving them open to allergies and skin irritation. 

Ever wondered about that heat rash on your baby? Babies are also less likely to regulate their body temperature and have underdeveloped sweat glands making them susceptible to eczema and heat rash, especially in Singapore’s humid climate.  

Scientifically developed, A Tapir’s Tale ensures its formulations are lightweight and contain skin-soothing blends for infants living in our hot and humid weather.
 

While A Tapir’s Tale is proudly Singaporean, its high-quality products are thoughtfully made in Japan. A Tapir’s Tale believes that a good climate, fertile soil, and responsible farming practices make a difference in the quality of the ingredients in their products. Hence, the brand chose to make and produce its products in Japan with the majority of its ingredients traditionally grown and harvested there too. This helps them ensure that your family gets only the very best and high-quality skincare possible.

​No Ordinary Skincare

When it comes to skincare for babies, you want safe formulas without any harmful ingredients. A Tapir’s Tale takes it further! 

A Tapir’s Tale has raised the bar on skincare for babies with its use of premium, skin-nourishing ingredients that are uncommonly found in children’s skincare products. These formulations are backed by lab studies and include a mix of skin-loving botanicals and proven lab-tested actives that are beneficial to even the most delicate of skin. 

A Tapir’s Tale uses lab-tested actives such as Hyaluronic Acid and Ceramides for maximum effectiveness, and long-term benefits for the complexion. Simultaneously these products also come with nature-derived ingredients such as Cherry Blossom Leaf and CICA that offer anti-inflammatory and skin-soothing properties. The line has been carefully created with a leading Japanese pharmaceutical manufacturer to deliver a gentle skincare formula suitable for newborns, including those with atopic conditions.

Did you know that in Ancient Japan Tapirs are believed to protect children? Parents would ward off nightmares by placing Tapir drawings by their children’s side. Charlene also noticed how the lower portion of the Tapir – which was white – resembles a baby’s diapers. 

Hence, she thought it was only fitting to feature the Malayan Tapir as the brand’s mascot and name it, The Tapir’s Tale. 

​Works For The Whole Family

We love that A Tapir’s Tale can be used by everyone in the household! 

Typically, adults are open to using baby products as a gentler solution to their daily skincare. Think long-term and they will question the skin benefits of these products aside from deep hydration.  Charlene wanted to change that by creating a brand that is gentle and offers skin-enhancing properties. 

Hence, their products are targeted at the whole family and contain well-balanced natural formulas that can be used by all skin types, age groups and genders. And, unlike other baby products, you will love the way you smell! The pleasant scent of Damask Rose Oil will make skincare a wellness experience and one to look forward to, every day. 

​Skin-Nourishing Ingredients, Free From Irritants

Furthermore, A Tapir’s Tale is free from common irritants such as artificial colouring, synthetic fragrances drying alcohol, parabens sulfates and UV absorbers. 

Does your skin have a love-hate relationship with essential oils? A Tapir’s Tale consciously uses only one Rosa Damascena as it is suitable for all skin types and benefits those with sensitive skin.

Boasting a wide range of hydrating and nourishing properties, A Tapir’s Tale sells skincare solutions to give you peace of mind when you’re looking after your family’s skin health. This is why it can be used by all skin types, including those with atopic skin conditions such as eczema. 

​They Give Back!

A Tapir’s Tale goes the extra mile with a contribution of $2 for every product sold, to Safe Water Myanmar and Wateroam. These organisations provide life-saving, water filters to children and communities in eastern Myanmar so they can have access to better health. 

Each water filter supports a village of up to 200 people! 

The money raised will go to supporting children and their communities to stay healthy. Since the military coup many are hiding in the jungle and can take their water filter with them.

Hence, with every purchase of A Tapir's Tale, know that you are not only supporting a local business but also empowering communities with continuous access to clean water.  

​Products We Love

If like us, you are sold on A Tapir's Tale and its gentle formulations, you will want to know which products to buy. Here’s an overview of our favorites from the brand!

​Moist Milk

As one of the lead products in their portfolio, Moist Milk deserves all of its awards and recognition. This milky lotion contains 3 essential ceramides to supplement and preserve the skin’s moisture while strengthening the barrier. It also has skincare hero CICA or Centella Asiatica and Sakura Leaf Extract to help soothe and protect the skin and boost hydration. We thoroughly enjoy its non-greasy texture that glides over skin, smoothening out any rough patches. Formulated for newborns and children, it is perfectly safe to be used on sensitive and atopic skin and a boon for hot and humid Singapore. 

​Gentle Wash

As a gentle, non-foaming hair and body cleanser, Gentle Wash ticks all the right boxes for your little ones. It cleanses without depleting natural skin moisture and also prompts it to retain moisture thereby keeping it healthy and the barrier strong. 

Gentle Wash takes bodycare a notch higher with its premium formulation that includes moisturizing Aloe Vera, Yoghurt Filtrate and Soybean Peptide. Hair and skin will feel soft, and clean without any tightness or dryness. Furthermore, this soap-free formula can be used on a daily basis, across all weather conditions including hot and humid climates such as ours!

​Baby Protect UV

As one of the hardest products to find for babies, a safe sunscreen made for Singapore’s weather is a winner! Baby Protect is an ultra-lightweight sunblock that blends well with the skin and has a smooth finish without stickiness. Specially formulated for babies and children, it has added hyaluronic acid to enhance the skin’s natural moisture and is mild enough for daily use. A mineral sunscreen combining both Zinc and Titanium dioxide, it is 

Water-resistant, sweat-proof,  and does not use any ultraviolet absorber. Lightweight, non-sticky and mild enough for everyday use, it blends well with all skin tones. Finally, the cute 30ml bottle means you can easily carry it in your handbag for any re-application! 

Want a baby gift for a new mum or a baby shower present that all will love? Get A Tapir's Tale Baby Bundle that gives you the benefits of all products, wrapped up in an exquisite gift-ready box.  It contains everything a new parent needs to keep their baby clean, comfortable, and smelling great!