Cellini Jewelers Open Flagship Store on Park Avenue

New York’s premier jeweller now offers jewellery and watches in one location


Cellini, a New York landmark and one of the world’s leading independent jewellers, celebrated the grand opening of its new Park Avenue flagship store on Tuesday, May 15th with an intimate private reception. Located at 430 Park Avenue, the inviting new store opened its doors to customers, VIPs, and influencers.

Greeted by Cellini Founder and President Leon Adams and his team, guests were welcomed to discover the beautiful salon-like space, filled with the most precious jewellery, gems, and timepieces from more than 30 of the world’s top watchmakers.

The goal is to offer the very best in one location, so patrons can compare and discover jewellery and watches hard to find anywhere else. And if you don’t see what you are looking for, they will make it for you. Cellini has access to some of the rarest gems on Earth. Their new flagship store will continue to offer custom jewellery design services, from selecting the right stone to designing a custom jewellery setting that best complements the gem’s most scintillating attributes.

Cellini’s visitors marvelled at the multitude of lustrous pearls and the dazzling array of important colour gemstones like Burmese rubies, Kashmir sapphires, and colour-changing alexandrite. Guests were also treated to a glimpse of one of the most prized gems on Earth, Cellini’s extremely rare, radiant-cut chartreuse diamonds. Cellini signature jewellery pieces are regularly created incorporating these important gems, tailored to meet your dreams.

Guests took in the extraordinary scope of the store’s jewellery collections, which extends beyond Cellini’s signature creations to exceptional jewellery crafted by some of the world’s top jewellery designers. The array of designs offers something to satisfy every taste, from the Old-World craftsmanship of Carrera y Carrera, Fabergé, and Wellendorff, to the modern artistry of Pippo Perez, Sutra, and Victor Velyan.

Budding watch aficionados, seasoned timepiece collectors, and enthusiasts all experienced the breadth of Cellini’s phenomenal horological collection. The elite watch brands on display included historic watchmaking Maisons such as Girard-Perregaux, Jaeger-LeCoultre, and Vacheron Constantin, as well as independent watchmakers who first got their start in America at Cellini, such as A. Lange & Söhne and De Bethune.

Guests of the grand opening event also got the first glimpse of rare new timepieces, including the US debut of the Bovet Recital 22 “Grand Recital,” as well as new pieces by MB&F, Greubel Forsey, Urban Jürgensen, Laurent Ferrier, H. Moser & Cie, and Urwerk.